How it started

During her travels through Southeast Asia founder Leonie Flin fell in the love with the ocean. "Every highlight from my trip had to do with the ocean: scuba diving with a whale shark, snorkeling with 3-meter manta-rays and swimming with giant sea turtles." 
However, she was heart-broken by the amount of plastic she came across in the sea and on the beaches. "Somedays there was so much plastic on the beach it was hard to see the sand beneath it."  She knew this had to change and to cut a long story short Smile & Wave was born.


The Concept - wearing is caring

More than 8 million tons of plastic ends up in the ocean every year, each year people! Researchers say at this rate by the time it's 2050 we will have more plastic in the ocean than fish! At Smile & Wave we want to make a difference and we believe you can too. With our ocean brand we want to create awareness whilst making beautiful products. We give 10% of all profits to ocean and marine life causes. By wearing our products you can look good whilst contributing to an ocean with less plastic. Show you care about our ocean, because in this case wearing really is caring!



All our t-shirts and tote-bags are hand printed and made from 100% organic cotton and water based ink. We use recycled paper for packaging and promotional items as much as possible. And we definitely don't use any plastic!


All designs have been exclusively created by Leonie Flin.